How to Track QR Code Analytics Effectively

Creating a QR code is just the first step. To understand its impact, you need to track analytics. Here is what to look for.

1. Scan Count

The total number of scans gives you a baseline of engagement. Compare scans over time to identify trends.

2. Location Data

Knowing where your users are scanning from helps you optimize placement and target specific geographic areas.

3. Device Type

Understanding whether your audience uses iOS or Android can influence how you design your landing pages.